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City Flavor x CITY SC

Role / project
Art Director / Title Sequence
CATEGORY
Production
St. Louis City Soccer Club
St. Louis City Soccer Club
St. Louis City Soccer Club
St. Louis City Soccer Club

An Overview

CITY FLAVOR is a documentary series that highlights the diverse and vibrant food culture in St. Louis, Missouri. Hosted by renowned chef Gerard Craft and City Experience Director Matt Sebek, the series takes viewers on a culinary journey through the city, exploring local restaurants and showcasing how the city's professional soccer team, CITY SC, is incorporating these flavors into their stadium offerings. As the creative director for the opening title sequence, I had the opportunity to set the visual tone for each episode and bring the show's concept to life through art and design.

As the creative director on the art design for the intro of CITY FLAVOR, I was responsible for casting the visual vision for the beginning of every episode. This involved working closely with the Fathom Production team to conceptualize and design the opening sequence that would set the tone for the rest of the show. With CITY SC's focus on bringing the local food scene to life in the stadium, it was important for the intro to reflect this passion for delicious and diverse cuisine. With the guidance of Gerard Craft and Matt Sebek, we were able to create an opening sequence that not only captured the essence of the show, but also the excitement and energy of the CITY SC community.

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One Cog of the wheel

As the creative director for the opening title sequence of CITY FLAVOR, I was responsible for casting the visual vision for the art that would introduce each episode. This included working closely with the art team to conceptualize and design the graphics and animation that would set the tone for the series. It was a unique opportunity to bring my creative ideas to the table and collaborate with a talented group of professionals to bring them to life. It was exciting to see the finished product come together and be a part of such a captivating food documentary series that showcases the vibrant food scene in St. Louis. Overall, it was a rewarding experience to be a part of the Fathom Production team and contribute to the success of CITY FLAVOR.

The result

Working closely with the Fathom Production team, we wanted to create a captivating intro that would draw in viewers and set the stage for the delicious food and soccer-filled episodes to come. I was able to bring my own creative vision to the table, while also working collaboratively with the team to bring their ideas to life. I'm extremely proud of the final result and can't wait for viewers to tune in and see the exciting journey that Gerard Craft and Matt Sebek take them on through the food scene of St. Louis and the new CITY SC stadium.