An Overview
As the creative director and designer on the Show Me Organics team, I had the opportunity to work on the rebranding and launching of multiple cannabis brands under the Show Me Organics umbrella. This included Vivid, Buoyant Bob, MO Own, and Blue Sage. Each of these brands had their own unique voice and audience, and it was my job to ensure that the visuals and narrative reflected that.
One of the major projects I worked on was the rebranding of Vivid. This involved updating the packaging design, creating new marketing materials, and developing a cohesive visual identity for the brand.
In addition to working on existing brands, I was also involved in the launch of the new brand Buoyant Bob. This included everything from naming and branding to packaging design and marketing strategy.
I also had the opportunity to work on multiple collaborations with MO OWN, which went on to win multiple awards including a Grand Clio in the cannabis category. Overall, it was a rewarding and exciting experience to be able to bring fresh energy and creativity to such a dynamic and growing industry.