is founded by renowned country music artist Thomas Rhett and his cousin Jeff Worn, Dos Primos Tequila is a fine sippin’ blanco made for sharing with those who know you best.
Thomas and Jeff wanted a tequila brand that married Mexican tradition, southern sensibility, familial bonds and a love for the outdoors. So, we created a brand persona that gave spirits like bourbon and Tennessee whiskey a run for its money — a pure tequila perfect for passing around the campfire.
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Tequila is rarely ever considered an outdoors man drink of choice. Even more so, bourbon has been the star of that show for years now. The challenge was to build a brand in a bourbon-heavy market and still maintain the rich history and heritage of the tequila-making process. Telling this story with the help of Thomas Rhett's powerhouse personal brand.
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We were able to tell the story of Dos Primos Tequila through the stories of three outdoor masters of their craft. A fly fisher, Bow Hunter, and Rock Climber. I was able to source each talent and tell their story through the lens of Dos Primos. Attaching the tequila to people who are so passionate about the outdoors created a compelling series of videos to watch with Dos Primos being the subtle star. Yeti Presents was a strong influence in the final product, and I hope we can someday continue this series and tell more craftsmen stories.
