The Idea

Small businesses are the beating hearts of communities. Full of culture, dreams and personality, they serve as essential gathering places for neighbors and symbolize a city’s possibilities. The Experience Booklet taps into that sentiment in a very physical way. In its simplest form, it’s a coupon book. Yet, after a few adventures, the Experience Booklet quickly evolves into a passport full of memories. 

Each page invites users to venture out to a local business and redeem a one-time discount at participating locations. Small businesses can join for free, benefit from creative marketing and become a part of a unified movement to support their communities. When redeemed, the business validates the page with a stamp — adding to the passport theme — and offers one more physical touchpoint for guests.